Managing your professional communities using the SPACES model

Workshop reserved for Khiplace members in small groups and open for the occasion to community managers, customers or partners of Superconnectr. Within the limit of available places.

- Why animate a customer community?

- What are the advantages of animating a customer community?

- Steps to Building a Customer Community

- Define your objectives based on the SPACES model developed by David Spinks, the co-founder of CMX Hub

At the heart of any customer community is the idea of creating a space where customers can interact, share experiences, ask questions and connect.

It is a virtual or physical space (the best of both worlds being “hybrid” ) which allows you to transcend the simple customer-company relationship to become an engaged community, even an ambassador, around your brand .

The goals of such a community go beyond simply promoting products. It is about building an emotional connection between the brand and its customers , thus fostering long-term loyalty and engagement.

Whether through online forums, dedicated community platforms, or in-person events, customer communities provide a space where customers can feel heard, understood, valued, and connected .

The benefits are multiple: from sharing information and tips between users to creating an atmosphere of trust, these communities become catalysts for the continuous improvement of products and services.

But it is also an opportunity to listen to your customers and partners to find invaluable additional value that your company can bring them through the collective of your customer community .